We know that almost nothing is more important to achieving CRM Success than data quality. We also
know that it can be incredibly challenging. Research estimates that without dedicated database
cleaning support, up to 30% of an organization’s contact data can become
outdated or incorrect each
year.
Additionally, because attention to detail is almost a de facto job requirement for
many professionals, they notice contact data errors. Already hesitant to share contacts, often
professionals will refuse to use a CRM system if they feel that the data is incorrect, incomplete or
otherwise inadequate. The resulting lack of buy-in or participation can result in significant costs
and delays. For some organizations, it has even meant the failure of their CRM implementations.
Data Quality Success
Make no mistake: to enhance and maintain data quality, there is no ‘magic bullet’ in terms of
systems or technology. Good, clean data requires good people. There is no substitute for dedicated,
well-trained database management and data cleansing professionals. Unfortunately, those individuals
are hard to find – and train – and manage – and keep.
Fortunately, there is a more efficient – and more cost-effective – solution to these data quality
staffing challenges. With the right strategy, planning and people, you can improve your contact data
while reducing costs – and headaches.
Panoptic CRM Management Services
At Panoptic, our ultimate goal is your CRM success. Whether you are in the initial stages of a new
CRM deployment at your firm or attempting to enhance your current implementation, our team of almost
100+ CRM and Data Quality Professionals can help you succeed.
